Anyone reading who comes from a major label background could shrug this off as such a basic observation that it might not even need mentioning, however, with the recent onslaught of catalogue acquisition, sync’s role in realising the value in those catalogue investments has become increasingly important and its time to take note.
Sync's Vital Role in the Catalogue Frenzy
Sync's Vital Role in the Catalogue Frenzy
Sync's Vital Role in the Catalogue Frenzy
Anyone reading who comes from a major label background could shrug this off as such a basic observation that it might not even need mentioning, however, with the recent onslaught of catalogue acquisition, sync’s role in realising the value in those catalogue investments has become increasingly important and its time to take note.