Who Wins In the Future Of Sync?
I’m Nick and I’ve spent the last 15 years working in different parts of the music industry such as management, sync, live, instore, and labels. This is an attempt to put a bit more of a strategic voice into our weird niche.
Following on from the first two articles about staying small or scaling, I was asked to write more comprehensively about the future of the sync industry and perhaps how scaling or not might impact who comes out on top.
This article covers all aspects of sync from Tik Tok and YouTube to Netflix and SuperBowl commercials. There has been some serious movement in this space over the last 10 years and fine-tuning into the signals is essential for anyone wanting to operate successfully in the future. It’s my belief that the wrong decision made now could have a long-term impact on the sustainability of any of the major players that up until now had a relatively easy ride…read more below.
https://www.synchtank.com/blog/who-wins-in-the-future-of-sync-licensing/